Winters are very dark in Latvia. Not just practically, but statistically too. Hundreds of people get hit by cars and die on roads as they can’t be seen by drivers. A reflective vest would solve this problem, but, honestly, who wants to wear a green vest? We came up with a thought, filmed it, made one of the biggest viral hits (in Latvia, of course) and turned reflective vest into a fun thing you’ll love to wear.
– 7,500+ shares and 5200+ likes on Facebook
– 273,000+ views on Facebook
– 22,000+ views on Youtube
– articles on all biggest news portals and blogs
+ Baltic PR Awards 2016 / silver
+ Golden Hammer 2016 / social PR / silver
+ Adwards 2016 / PR / silver
And here’s the case study video.